Translating business objectives into strategic, creative, multi-platform solutions that engage + excite clients + fans alike!

Resume and Samples
Work Timeline

EVENTS

  • Kentucky Derby 2022 Partner Weekend

    This branding was developed for the annual partner weekend at the Kentucky Derby. The inspiration was to create an art piece that felt high-end to match the tone of the event. The poster design (Left) and the portfolio (Right) are examples of the printed collateral.

  • Kentucky Derby 2022 Partner Weekend

    This is an overview of all the printed collateral created for the event: (Left to Right) gift tags, a welcome card for the room,
    the portfolio and both the meal voucher and departure card, which were in the pocket inside the portfolio.

  • NBC Sports Partner Evites

    To elevate partner event communications, the messaging and tone of the event were critical in designing
    eye-catching creative to entice clients to participate.

  • NBC Sports Partner Evites

    To elevate partner event communications, the messaging and tone of the event were critical in designing
    eye-catching creative to entice clients to participate.

  • Smithsonian National Postal Museum Induction Celebration

    To celebrate the induction of the SpongeBob Squarepants US Postal Mailbox into the Smithsonian, the event materials were designed with a postal theme that playfully incorporates the world of SpongeBob through color, imagery and copy.

  • Smithsonian National Postal Museum Induction Celebration

    An evite was sent company wide inviting employees to join the celebration in the lobby cafe. Printed, easel back signage was placed on tables throughout the cafe directing people to mail their postcards in the SpongeBob mailbox.

  • Smithsonian National Postal Museum Induction Celebration

    A vinyl backdrop was designed, printed and setup behind the mailbox to create an interactive, photographic experience for SpongeBob fans and employees alike to participate in the excitement of the induction celebration.

  • HTS 2016 Upfront Party, 40/40 Club

    The “Welcome to the Neighborhood” logo and overall look and feel was implemented across all aspects of the upfront materials including the presentation and event. The blue HTS branding was set against black to allow the sports related imagery to shine.

  • HTS 2016 Upfront Party, 40/40 Club

    In keeping with the theme, guests picked a random keychain upon entering the party to try their luck at opening a locker filled with local home team prizes. This contest was designed as a way to have sales interact in a fun, unique way with their clients.

  • HTS 2016 Upfront Party, 40/40 Club

    Signage was placed throughout the event to direct guests to the locker contest. Guests tried their custom “Welcome to the Neighborhood” themed keys until one lucky client won ticket packages and memorabilia from home teams in the NYC market.

  • MTV Networks Ad Sales Party

    The design was inspired by the city rooftop location of the party. The colors evoke feelings of the intense
    summer heat and represent the “Summer Sizzler” theme of the party.

  • HTS MLB Spring Training Partner Summit

    The design incorporates baseball illustrations within the colorful setting of the Arizona desert where the event was being held. Blue is used as a prominent color to represent the HTS brand in a subtle way.

  • HTS MLB Spring Training Partner Summit

    A series of horizontally folded, printed cards were created for the event. The cards were left in guests’ hotel rooms each day to welcome them and to remind them of various activities planned throughout the course of their stay.

  • HTS MLB Spring Training Partner Summit

    Printed hydration cards were left for guests as a reminder to drink water in the hot Arizona sun. Drink coasters were printed to add branded elements to all cocktail parties and dinners. A thank you email blast was sent out to guests following the event.

  • ESPN Partner Evites

    Each evite was designed with the event theme and location in mind.

  • HTS MLB Spring Training Partner Summit

    The heart of this creative is the newly formed icon that combines the baseball illustration with southwest design to represent both the theme and location of the event. This icon was used as the symbol of the event against a color palette with southwest roots.

  • HTS MLB Spring Training Partner Summit

    A series of horizontally folded, printed cards were created for the event. The cards were left in guests’ hotel rooms each day to welcome them and to remind them of various activities planned throughout the course of their stay.

  • MTV Networks Partner Event

    The posters and evite were created for a client event featuring a performance by the R&B singer Estelle. The materials were designed to capture the style of the singer as well as the cabaret atmosphere of the venue.

  • HTS Partner Evites

    Each evite was designed with the event theme and location in mind. Blue is used as a prominent color within each design to subtly represent the HTS brand.

  • HTS 2015 Upfront Party, 40/40 Club

    The entire environment’s design was based on the design created for the 2015 upfront presentation. The look and feel was designed to allude to the jersey uniform material worn by players across professional and college leagues.

BRANDING

  • Barbour Design

    The design strategy was to create a new identity system that was bright, clean, and contemporary with an agency feel. The project was printed with spot colors and the business cards were finished with a clear foil stamp.

  • FOX Political Marketing and Media

    The political marketing division of FOX was in need of new branding. The design needed to be clean, represent all lines of business as well as have a political feel that fairly represented both sides of the aisle.

  • FOX Political Marketing and Media

    The branding was implemented throughout partner events, trade shows and trade marketing. Due to the flexibility of the design, target audiences could be reached with either the Democratic or Republican creative.

  • Logos

    The Super-Sized Ad Model and Olympics Ad Engine logos were designed for custom research projects to help partners learn how they can create more effective ads. The third logo was created as an internal motto used to motivate the NBCSports Group.

  • Logos

    (Left) Logo has rich tones of blue and gold and evokes the northern CA location of the brewery. (Right) Logo represents a marketing strategy to reach sports fans. (Bottom) Logos represent Viacom ad products that have a digital and connective feel.

  • Logos

    The ESPN All-Star logo was used for event materials as well wrap-up party Ads that appeared in ESPN The Magazine. The additional logos were created for various projects at Nickelodeon for new lines of business and research studies.

PARTNER MARKETING ▸ PITCH IDEAS

  • Bacardi

    Helped determine the creative strategy and designed the visuals to bring the idea to life for the client.

  • Buffalo Wild Wings

    Helped determine the creative strategy and designed the visuals to bring the idea to life for the client.

  • Estée Lauder

    Helped determine the creative strategy and designed the visuals to bring the idea to life for the client.

  • Constellation Brands

    Helped determine the creative strategy and designed the visuals to bring the idea to life for the client.

  • Purina

    Helped determine the creative strategy and designed the visuals to bring the idea to life for the client.

  • Mars

    Helped determine the creative strategy and designed the visuals to bring the idea to life for the client.

  • Dollar Shave Club

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized, wrote and storyboarded the custom spot idea.

  • Chick-fil-A

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized, wrote and storyboarded the custom spot idea.

  • Gillette

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized, wrote and storyboarded the three custom spot ideas.

  • KFC

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized, wrote and storyboarded the two custom spots as well as the on-site activation idea.

  • Ice Breakers

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized, wrote and storyboarded the custom spot idea.

  • Oxi Clean

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized, wrote and created the visuals for the custom spot ideas.

  • Stick Up to Bullying

    Helped determine the strategy, wrote and designed the presentation.
    The design included the co-branded logo and all visuals.

  • Dairy Queen

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized the idea for custom spot.

  • Sprint

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized and created the branding to bring the idea to life for the client.

  • Budweiser

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized and created the branding to bring the idea to life for the client.

  • Miller Coors

    Helped determine the strategy, wrote and designed the presentation.
    Conceptualized and created the naming and branding to bring the idea to life for the client.

PRESENTATIONS

  • Paris Games 1o1

    The design, strategy, research and storytelling were developed to drive excitement in the marketplace as the city of Paris and the Games seamlessly combine on the world’s biggest stage in 2024.

  • Salesforce NBCU Overview and LA28 Pitch

    The design and storytelling are centered around the idea that Salesforce can become an “Olympic Trailblazer” if they become an official LA28 partner. The design cleverly combines the Salesforce mascots into the world of the Olympics.

  • SeeHer in Sports Board Meeting

    The colors and female athlete imagery help capture the spirit of the initiative. The NBCUniversal presentation as part of the larger agenda, was created to showcase the commitment to women in sports and advertiser opportunities in the Tokyo Olympics.

  • Beijing Games 101

    The design, strategy, research and storytelling were developed to drive excitement in the marketplace for the winter Games. The colors and design elements speak to the cold, ice and snow elements that set the stage for the world’s best athletes to compete for gold.

  • Nickelodeon Licensing Expo

    This presentation had various design thematics that kept the visual storytelling fresh, but consistent throughout a 200 slide presentation of this magnitude. Provided creative direction for visuals, layouts, type and animation and also designed slides.

  • Nickelodeon at Licensing Expo, Las Vegas

    C-Suite level executives presented on stage to 1,500 of our partners. This video provides context for the verbal and visual storytelling as well as a sense of scale for the presentation in reference to its physical size and amount of creative work involved.

  • HTS 2016 Upfront

    This presentation told the HTS story in a very strategic and concise way through a combination of videos and content displayed on engaging, animated slides. Helped with research and content development. Designed the presentation and provided creative direction.

  • Nickelodeon Partner Marketing London Summit

    Helped develop the theme and content. Designed the presentation to tell the story of the US Nickelodeon business to an international audience in London using a travel itinerary/airline ticket thematic with bright colors and gradients.

  • Nickelodeon Upfront Roadshow

    The upfront roadshow is a more in-depth story of the Nickelodeon ad sales business presented to clients during upfront season.
    The design of the presentation creatively expands upon Nick branding. Provided creative direction and also designed slides.

  • Nickelodeon Walmart Summit

    This design combined elements of Nick branding with more colorful, playful illustrations. The animation is used to create environments that tell the story of the partnership between Nickelodeon and Walmart. Provided creative direction and also designed slides.

  • HTS 2015 Upfront

    This upfront presentation told the HTS story through a design that combines the look of sports jerseys, patches and trading cards. Animation allows more leagues/ teams/markets to be included. Helped with research and content development.

  • Nickelodeon CP Partner Summit

    Building off the Nick branding, this presentation had many design thematics infused with an abundance of animation that kept the visual storytelling fresh, and consistent throughout 200 slides. Provided creative direction for visuals and animation and also designed slides.

  • Nickelodeon Healthy & Organic Food Licensing

    Conceptualized and designed the overall look of the presentation to evoke a natural, organic feel through the use of color and texture. Provided creative direction for the content design.

  • Nickelodeon Grocery

    The visual story of the Nickelodeon grocery business was told through full screen photography with character imagery incorporated in fun, unexpected ways. Shopping lists and infographics are visual devices used throughout. Provided creative direction.

  • Walmart Summit

    The design tells the story of the significant retail relationship between Nickelodeon and Walmart through creative thematics, design and animation. Provided creative direction for visuals and animation and also designed slides.

DIGITAL

  • Beijing Olympics Daily Update

    This Ceros site was developed as a communication tool to deliver daily Olympic updates to partners. The centerpiece of the site was creating a new research story each day for 18 straight days of the Games.

  • Beijing Olympics Daily Update

    This Ceros site was developed as a communication tool to deliver daily Olympic updates to partners. The centerpiece of the site was creating a new research story each day for 18 straight days of the Games.

  • Beijing Olympics Daily Update

    This Ceros site was developed as a communication tool to deliver daily Olympic updates to partners. The centerpiece of the site was creating a new research story each day for 18 straight days of the Games.

  • Beijing Olympics Daily Update

    This Ceros site was developed as a communication tool to deliver daily Olympic updates to partners. The centerpiece of the site was creating a new research story each day for 18 straight days of the Games.

  • Tokyo Daily Update

    This Ceros site was developed as a communication tool to deliver daily Olympic updates to partners. The centerpiece of the site was creating a new research story each day for 16 straight days of the Games.

  • Olympics Ad Engine

    This Ceros site was developed as a resource sales could use to share with their clients. The goal was to create awareness and generate interest in a new tool that would allow partners to test how effective their creative would be if they bought media in the Tokyo Games.

  • Nickelodeon Behind the Slime Newsletter

    This newsletter was developed to share exciting consumer product info internally and with our partners. The design was rooted in Nickelodeon branding with a design system that could make large amounts of content easy to read.

  • Nickelodeon Newsletters

    The Blaze newsletter was designed in line with the Blaze style guide to share ratings information with our partners. The Story newsletter was designed to showcase the different aspects this collaboration with our partners to spark new business opportunities.

VIDEO

  • Paris Environments/Venues/Events

    This sizzle was developed utilizing Google Earth to showcase the iconic locations in Paris where the Olympic and Paralympic events will take place. Usage: walk-in video for in-person presentations and one-minute edits for a LinkedIn paid media campaign.

  • HTS Fan Bond

    This sizzle was created for the HTS 2015 Upfront to demonstrate the unbreakable bond between fans and their home teams in a creative, light-hearted way. Provided creative direction for the concept, imagery, footage, music and animation.

  • HTS Surround the Fan

    This sizzle was created for the HTS 2015 Upfront to showcase all of the various touchpoints where fans engage with HTS and their partners. Scripted and provided creative direction for the video. Designed the “Surround the Fan” logo and various elements.

  • HTS Upfront Intro

    This was the walk-in video for the HTS 2016 Upfront. The idea was to play off the “Welcome to the Neighborhood” theme by showing the different home team stadiums and neighborhoods in key markets. Provided creative direction for the concept, imagery and music.

  • HTS Welcome to the Neighborhood Sports Highlights

    This was the sports highlight video for the HTS 2016 Upfront. The concept was to let our partners know that “your story lives here” within all the amazing, heart-stopping moments inside the game that fans are so passionate about. Provided creative direction.

  • HTS Fan Interviews

    These fan interviews were strategically placed throughout the HTS 2016 Upfront presentation to convey various themes and messaging related to the story. Provided creative direction for talent, set design, themes and shot list. Designed layout for the presentation.

  • Viacom Music and Entertainment

    This sizzle was created for pitches to excite partners about our content. Developed the themes and wrote the copy. Designed the overall look and feel of the video. Chose the appropriate show footage. Created storyboards to outline the video clips and animation.

  • Viacom + Dodge Dart

    The sizzle was designed to match the look of the campaign. Collaborated with marketing to develop the story and script. Chose the footage and imagery to use. Developed storyboards to outline the video clips, voice-over and animations.

  • Viacom + Monster DNA

    Monster asked Viacom to produce a video that would be shown on loop at their CES booth. The video showcased all of the ways Monster DNA headphones were integrated into Viacom programming. Provided creative direction, content, footage and design.

PRINT

  • Once In A Lifetime Campaign

    The campaign kicked off with a Wall Street Journal print ad and digital ads across trade publications to create awareness for upcoming tentpoles. It was designed with a mid-century feel and color palette because the events are both classic but modern at the same time.

  • Once In A Lifetime Campaign

    Additionally, a cake was sent to clients with accompanying printed messaging. The cake contained chocolates with logos representing each of the upcoming events. All aspects of the campaign stayed on brand through color and design.

  • Association of National Advertisers (ANA) Conference

    The donuts were custom-made by a local bakery to reflect the branding of the Tokyo Games. The corresponding messaging was done in a cheeky, fun way to connect the ring of a donut to the Olympic rings to help keep the Olympics top of mind with potential clients.

  • Model of Iconic Parisian Monuments and Olympic Venues

    This 3×3 foot model was designed to showcase where the crossover between the location of the iconic monuments in Paris and the venues where all of the world’s best athletes will compete in the Paris 2024 Olympic and Paralympic Games.

  • Model of Iconic Parisian Monuments and Olympic Venues

    The model is being used as a centerpiece in client meetings at the NBCUniversal NYC office.
    There is a removable acrylic cover as well as a close-up of the detail.

  • Nickelodeon Leave Behind for Jeremy Scott

    This accordion folded, printed piece was designed specifically with Jeremy Scott, the fashion designer, in mind using in-your-face imagery, color and pattern. This piece provided visual talking points for the meeting as well as something for him to take with him.

  • Viacom Trade Ad

    This ad was created for a Detroit trade advertising publication. The concept and copy came from researching interesting facts about the city’s history that could easily relate to and promote Viacom’s extensive list of brands.

  • ESPN The Magazine

    These co-branded ads appeared in ESPN The Magazine. Each has a concept and design that is executed in a way to best represent ESPN as well as the clients’ brands.

PREMIUMS

  • Olympic Channel Notebooks

    The goal was to create simple and classic designs that have both a patriotic and Olympic feel.
    The notebooks were given to clients to keep the Olympic Channel top of mind.

  • Notebook

    The strategy was to come up with a concept that spoke to the fresh and innovative initiatives of the MTVN Digital group. The “always fresh” idea stemmed from there and became a fun, colorful visual theme to support the messaging.

  • Umbrella + Baby Onesie

    The umbrella was designed with a custom tagline and illustration to brighten up any rainy day with its vibrant colors and screen printed look. The baby onesie was designed with a custom, illustrated logo that is both fun and modern for both boys and girls.

  • Holiday Gift

    This project included a custom illustrated, screen printed tin containing cookies with printed network logos, which was paired with a folded greeting card of similar design. This holiday promotion was sent out to Viacom’s top clients.

Nicole Campbell

Hi!

My name is Nicole, and I graduated from Rochester Institute of Technology with a BFA in graphic design and a minor in communications.

I’ve spent the last seventeen years working in the sports, music and entertainment industries where I have leveraged my creative vision to meet the marketing and sales goals of top media companies like ESPN, Viacom, Fox Sports and NBCUniversal.

My passion for media, travel, art, pop culture and new experiences inspires me on a daily basis. Please check out my Instagram to see my interests in action!

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